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All Day Active - Rugby Training
A range that was engineered to meet the athletes needs from training to rest & recovery, answering the demands of an all day active lifestyle
The Brief
Designed in 2018, the height of the athleisure boom. Activewear was no longer contained to training, and activewear for rest and recovery had become equally as important. The brief was to create a range that moved with the rugby athlete throughout their day - from training to rest and the movement between.
The Results
Apparel that was engineered for all of the athletes needs during an active day. Features and fabrics identified to answer the athletes needs at each stage -
Motion, the most active state - breathability & stretch
Adapt, the transition states - adaptability & protective
Sense, for rest and recovery - prioritising comfort & recovery
The Deliverables
MARKET RESEARCH | TREND & COLOUR RESEARCH | RANGE BUILDING | APPAREL DESIGN | FABRIC & TECHNOLOGY DEVELOPMENT | TECH PACKS | SAMPLE DEVELOPMENT
© 2026 by Beth Maskell Design | N.West UK | bethmaskelldesign@gmail.com
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