The A-Z of turning ideas in to commercially successful ranges. Developing concepts, defining design direction & creating production ready designs. Completely bespoke to your
needs, mapped out to hit every deadline and launch date

Bridging the gap between the creative and execution. I create accurate, production friendly tech packs that avoid costly mistakes and time delays. I also support with
sample checking, fitting  and manufacturer communications.

Design packages built to show off your manufacturing capabilities and attract target customers in key markets such as UK, EMEA and DACH

Creating original and exciting designs that embody your brands DNA & culture. Bringing together trend, colour and fabrics to create commercial & fit for purpose apparel.

Want data to support creative decisions? Or need fresh ideas for your brand? I create bespoke reports that summarize current markets, future trends and innovation. I help pin point your market position and target consumer to optimise sales opportunities

Whether you’re starting something new, pivoting into a new category or just wanting to refine your range - a strong direction from the start leads to meaningful results. Results that truly connect to the consumer & support growth. I can help define your brands DNA & goals, identify the
opportunities, and create a clear
roadmap for the seasons ahead.

After years of experience working in house I appreciate the pressures Design teams face. If your in house team frequently finds themselves lacking time for creativity, let's chat about how ongoing freelance support can help your team keep doing what they do best, without the overhead of additional hires