TESTIMONIALS
“I have worked with Beth at Dare2b for 7 years. Beth was one of our top tier technical designers. She is incredible innovative and was consistently bringing fresh market leading ideas to all her ranges. Beth helped drive our AEP fit design project, which elevated our mountain ranges to compete & lead against the technical A brands, whilst maintaining our super commercial, accessible price points. Beth was so lovely to work with, being a very collaborative designer where we could bounce ideas of each other- a key highlight for me was working together on our women’s ski sport range to bring more feminine styling to the range whilst still keeping it sporty. This resulted in a 25% sales growth in 1 year which was an incredible success.”
"...a key highlight for me was working together on our women’s ski sport range to bring more feminine styling to the range... which resulted in a 25% sales growth in 1 year which was an incredible success.”
Chelsey Watson | Product Manager
"Beth brings a deep understanding of technical performance requirements and ensures every design carefully balances innovation, functionality, fit, and commercial viability"
“Beth consistently demonstrates exceptional performance through her technical innovation, forward-thinking mindset, and unwavering commitment to excellence. She continually pushes boundaries, introducing progressive ways of working that enhance both creativity and efficiency across the business.
Beth brings a deep understanding of technical performance requirements and ensures every design carefully balances innovation, functionality, fit, and commercial viability. Her work consistently reflects a high level of technical expertise while maintaining a strong focus on end-user performance and quality.
Passionate, dedicated, and highly enthusiastic, she consistently delivers beyond the brief. A stand out achievement has been her introduction of 3D CAD design into the business, demonstrating a clear understanding of future industry direction. This forward-thinking approach has helped drive the business forward.
Her energy, commitment, and positive attitude have a strong impact on the wider team, and she consistently demonstrates a willingness to go above and beyond to achieve the best possible outcome. Beth’s ability to combine technical excellence with innovative thinking makes her an invaluable asset to the business, and her contributions continue to raise standards across both design and product development.”
Amy Allsop | Design Manager
“I had the pleasure of working alongside Beth for close to a decade at Dare 2b, and I can say without hesitation that she is one of the most talented and dedicated designers I have had the privilege of knowing.
From the moment Beth joined the team, her passion for apparel design was evident. She progressed quickly through the ranks to Senior Designer — a progression that was entirely earned through her creativity, work ethic, and consistent delivery. Beth has a genuine gift for bringing fresh, relevant ideas to a collection while remaining commercially minded and true to a brand’s identity.
What truly sets Beth apart is her attitude. No matter the challenge — tight deadlines, complex briefs, or fast-changing direction — she approached every situation with positivity, resilience, and a calm determination to get the job done. She is the kind of person who raises the energy of a room and makes those around her better.
Beth also gave generously of her time and expertise to mentor junior members of the team, sharing her knowledge openly and helping others grow in their craft. Organised, enthusiastic, and a true team player, she was someone you could always rely on.
I have no doubt that Beth will bring the same drive, creativity, and professionalism to her freelance work. Any brand or business fortunate enough to collaborate with her will be in excellent hands.”
"Beth has a genuine gift for bringing fresh, relevant ideas to a collection while remaining commercially minded and true to a brand’s identity."
Colette Evans | Product Director
© 2026 by Beth Maskell Design | N.West UK | bethmaskelldesign@gmail.com